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Business Acumen – How to Build it and Why it Matters

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Stepping up from tactical to strategic adviser. CEOs and business leaders today want their internal communication professionals to be businesspeople first, communicators second. In this guide, Zora Artis focuses on the key competencies and characteristics that communication professionals need if they want to become more rounded and strategic. At the centre of these is the foundational one of business acumen.

Note: Download is from Poppulo website

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