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Strategy

Execution

Alignment

Artis Advisory works with boards and leaders in private, public, and non-profit sectors needing to unlock the value in their organisations for impact and purpose.

Founded by Zora Artis, Austalia’s only Alignment Strategist, we specialise in guiding alignment of an organisation’s purpose, people, and brand with its strategy, business environment, and market for peak performance. 

More than just business and brand strategy, communications planning, or team training, Artis Advisory hands you the key to unlock organisational value,  strategic alignment, and personal connection.

Artis Advisory works across the following areas:

Strategic alignment & planning:
Audits and Benchmarking:
Workshop facilitation:
Advisory and Support:

Why work with Artis Advisory?

Expert

Senior strategist with expertise in stakeholder engagement, communications, marketing, brand and risk; recognised for excellence on communications and marketing work at a global scale.

Proven

Extensive experience working in brand, marketing and communication strategy and execution, and digital delivery, as well as organisational and team alignment.

Outcome-driven

Value is derived from understanding why and how to address pain points and leverage opportunities specific to the audience and what outcomes are needed; understanding how organisations work and delivering on outcomes are core to Zora’s work.

Connected

Excellent network within creative, A/V production, content and writing, digital, customer experience, in-house sales training, proactive PR, social media and media buying; this enables Zora to pull together bespoke teams to extend the client’s marketing, communication and digital capacity and capability.

Zora Artis GAICD, SMCP, FAMI, CMP

CEO and founder:

Zora Artis

GAICD, SCMP, FAMI, CMP

Zora has almost three decades of experience in both client and agency side, working with government, private and non-profit sectors in business strategy, marketing, communications, brand and digital. Her strength lies in her ability to uncover insight, identify opportunities where others see problems, and connect the dots holistically to find ways to deliver tangible value.

Her work has been recognised in global communications excellence with the IABC Gold Quill awards in 2019 for Child Protection Campaign “We Pledge to Protect Children” (3AC/DHHS) in the government communication program and web communication and the IABC 2014 Gold Quill award for the “PSO Recruitment Campaign” with Victoria Police. Zora also recognised for leadership with the IABC Chairman’s Award in 2015.

In 2019 Zora was commissioned to write thought leading content on the business value of internal communication for the C-suite and how-to-guide on what it takes to step up from tactician to strategic advisor for Poppulo. In 2018, co-authored and researched a Global Alignment Study that focused on strategic alignment in organisations with a communication and leadership lens in corporate, public and not-for-profit organisations.

Zora is also the Asia Pacific Region Chair of the director on the International Association of Business Communicators (IABC), past director on the IABC International Executive Board and Trustee of the IABC Foundation. She is also a judge for the Australian Marketing Institute Awards and a Blue Ribbon Panel evaluator for IABC Gold Quill Awards. Zora is also an advisor for the RMIT Master of Communications program.

Latest Resources:

Brands Zora has worked with:

Testimonials:

“Zora delivered expert knowledge on brand research and strategic recommendations, and was able to draw out useful insights from internal and external stakeholders. The final report gave us a very clear recommendation on the direction we should take. We also gained valuable insights that we keep referring to as we develop our go-to-market strategy.”

Senior Marketing Manager
Aged Care

“Zora is a strikingly unique combination of business, commercial, marketing, brand and stakeholder communications strategist. She is driven to help organisations influence their customers and stakeholders, transform their business and build reputation. Zora has a sophisticated knowledge of risk and reality, possibilities and practicalities. She integrates her strategic skills at the holistic level, where others often do not operate - to reveal opportunities and threats and then leverages her marketing campaign skills to create solutions that make a difference. Her strategic knowledge is applied through a suite of strategic frameworks, that bring complex themes together in a simple way so that organisations can not only understand the output but develop the capability to work the frameworks for themselves. Zora is at home working with everyone – giving advice and seeking feedback from the Board, senior leadership, office, field and shop floor staff.”

Organisation and Brand Strategist
ASX 200 Company

“Zora is a breath of fresh air – she’ll challenge assumptions and push you to find a better solution. We've known one another for years, through IABC and working together on campaigns, and I've always admired her commitment to education and professional development; and her curiosity and openness to exploring trends and testing out new ways of working. Zora's astute understanding of governance structures and corporate environments means she can navigate stakeholder relationships with ease, and understand competing priorities, interests and positions. Zora backs up her advice with tested strategic frameworks and evidence, demonstrating her great leadership and respect for the profession. And she's a whole lot of fun to work with!”

Head of Internal Communication
Victorian Government

“As a newly appointed CEO, I appointed Zora to work with us to facilitate a strengths-based strategic planning workshop from which we distilled our organisational purpose statement. A statement which, for the first time, clearly articulated why we do what we do, and our specific purpose within the mission of our parent organisation. That purpose statement, combined with the comprehensive analysis that underpinned it, has played an instrumental role in inspiring the team to transform an established and somewhat stagnant ministry into an energised dynamic one with a keen sense of mission and clarity of purpose like never before. It has also driven innovation and growth and not only helped us survive but thrive – through a purpose-driven mission of service – throughout the tumultuous months of the Covid-19 pandemic."

CEO
National Media Business, part of Global Faith-Based Organisation

"Zora possesses one of the best strategic minds I've had the pleasure to work with in 40 years of consulting with mission driven international organizations. Her thinking is a unique blend of the expert and experienced, and the innovative and actionable. Her credibility and articulateness earns the confidence of all lucky enough to have the benefit of her counsel. IMHO she's tops!"

Chairman & Co-CEO
International Management Consultancy

"Zora is that all too rare being: brilliantly strategic with ultra-focus on tactical detail; someone who not only gets the big picture but rolls up the sleeves to get it done. It's not every day you commission work and get way beyond what was expected, but that's been my experience of working with Zora. She draws on a highly impressive suite of communication skills and leadership experience across a wide range of business sectors – not to mention her enviable network of contacts! And Zora also just happens to be terrific to work with!"

Head of Content
Global Leader in Employee Communications Technology