The Road to Alignment
Lessons from 2020 for alignment and communications. Since the release of the original paper Strategic Alignment: How communicators can change the face of leadership we’ve experienced disruption on a scale
Strategy
Execution
Alignment
Artis Advisory works with public and private businesses, entrepreneurial start-ups and member-based organisations to help them get the most out of their brands, people and stakeholder relationships.
Bringing together expertise in organisational strategy and implementation, risk, brand, marketing and communications in a holistic approach to problem-solving and creating value through alignment.
Artis Advisory works across the following areas:
Strategic planning & implementation:
- Corporate Strategy
- Brand
- Marketing
- Communications
- Employee Engagement
- Creative Campaigns
- Channel Planning
Audits and Benchmarking:
- Strategic Alignment
- Team Alignment
- Internal Communication
- Partner and Stakeholder Agreements
- Customer, Employee and User Experience
Workshop facilitation:
- Purpose, Vision and Values
- Value Propositions - Customer and Employee
- Brand Platforms
- Idea Generation
- Team Development
- Strategy Development
- Business Modelling
- Persona and Journey Mapping
Advisory and Support:
- Mentoring
- Coaching
- Strategic counsel
- Marketing communications
- Bespoke marketing team support
- Creative content
- Stakeholder mapping
Why work with Artis Advisory?
Expert
Senior strategist with expertise in stakeholder engagement, communications, marketing, brand and risk; recognised for excellence on communications and marketing work at a global scale.
Proven
Extensive experience working in brand, marketing and communication strategy and execution, and digital delivery, as well as organisational and team alignment.
Outcome-driven
Value is derived from understanding why and how to address pain points and leverage opportunities specific to the audience and what outcomes are needed; understanding how organisations work and delivering on outcomes are core to Zora’s work.
Connected
Excellent network within creative, A/V production, content and writing, digital, customer experience, in-house sales training, proactive PR, social media and media buying; this enables Zora to pull together bespoke teams to extend the client’s marketing, communication and digital capacity and capability.
Zora Artis GAICD, SMCP, FAMI, CMP
CEO and founder:
Zora Artis
GAICD, SMCP, FAMI, CMP
Zora has almost three decades of experience in both client and agency side, working with government, private and non-profit sectors in business strategy, marketing, communications, brand and digital. Her strength lies in her ability to uncover insight, identify opportunities where others see problems, and connect the dots holistically to find ways to deliver tangible value.
Her work has been recognised in global communications excellence with the IABC Gold Quill awards in 2019 for Child Protection Campaign “We Pledge to Protect Children” (3AC/DHHS) in the government communication program and web communication and the IABC 2014 Gold Quill award for the “PSO Recruitment Campaign” with Victoria Police. Zora also recognised for leadership with the IABC Chairman’s Award in 2015.
In 2019 Zora was commissioned to write thought leading content on the business value of internal communication for the C-suite and how-to-guide on what it takes to step up from tactician to strategic advisor for Poppulo. In 2018, co-authored and researched a Global Alignment Study that focused on strategic alignment in organisations with a communication and leadership lens in corporate, public and not-for-profit organisations.
Zora is also the Asia Pacific Region Chair of the director on the International Association of Business Communicators (IABC), past director on the IABC International Executive Board and Trustee of the IABC Foundation. She is also a judge for the Australian Marketing Institute Awards and a Blue Ribbon Panel evaluator for IABC Gold Quill Awards. Zora is also an advisor for the RMIT Master of Communications program.
Latest Resources:
On Alignment
The Alignment Imperative White paper by David Parkinson and Lyndsay Uittenbogaard, founder and director of Mirror Mirror, that looks at how to increase ownership, employee engagement, team effectiveness through alignment.
On the Communication Profession
International Association of Business Communicators (IABC): Global site (useful content for members and non-members): https://www.iabc.com/ Asia Pacific site (free professional development): http://www.iabcapac.com/ Code of Ethics: https://www.iabc.com/about-us/purpose/code-of-ethics/
On Government Communication and Engagement
GovComms Institute This is the place for government communicators from all over the world to discuss their common purpose, common challenges and common opportunities. This is where you’ll find thought
Think Differently
On Demand Webinar Why do some organizations succeed and others fail? One simple yet powerful reason may surprise you. Companies with highly effective employee communications strategies outperform their industry peers
How Employee Communication Drives Business Outcomes
An executive resource which looks at how some of the best organisations bring their people with them on their change journey to achieve business outcomes – at a time when
On Different Ways to Learn and Develop Teams
Corporate Snakes and Career Ladders Scenario simulation workshops, in person or virtual delivery, designed to challenge thinking, gain insights into your own or your team’s behaviour. It is a fun
The Convergence of Marketing and Technology – The Reboot Show
Technology has completely transformed how information is used. Do you agree? This exclusive panel discussion tackles one of the most intriguing ongoing discussions. Often we hear a lot of debates
Comms Bootcamp – COVID-19 Lessons from Asia Pacific
Zora will share lessons from what’s worked well to date from the regions that are a step ahead, and the emerging trends from brands adapting to the pandemic. As many
Now is the Time for Reflection. We Need Change.
Women in PR By the Quadriga University of Applied Sciences This is follow-up e-publication to the thought-provoking podcast and a wonderful collaboration between Dr Edna Ayme-Yahil and Quadriga University professor
Brands Zora has worked with:
Testimonials:
“Zora delivered expert knowledge on brand research and strategic recommendations, and was able to draw out useful insights from internal and external stakeholders. The final report gave us a very clear recommendation on the direction we should take. We also gained valuable insights that we keep referring to as we develop our go-to-market strategy.”
Senior Marketing Manager
Aged Care
“Zora is a strikingly unique combination of business, commercial, marketing, brand and stakeholder communications strategist. She is driven to help organisations influence their customers and stakeholders, transform their business and build reputation. Zora has a sophisticated knowledge of risk and reality, possibilities and practicalities. She integrates her strategic skills at the holistic level, where others often do not operate - to reveal opportunities and threats and then leverages her marketing campaign skills to create solutions that make a difference. Her strategic knowledge is applied through a suite of strategic frameworks, that bring complex themes together in a simple way so that organisations can not only understand the output but develop the capability to work the frameworks for themselves. Zora is at home working with everyone - giving advice and seeking feedback from the Board, senior leadership, office, field and shop floor staff.”
Organisation and Brand Strategist
ASX 200 Company
“Zora is a breath of fresh air – she’ll challenge assumptions and push you to find a better solution. We've known one another for years, through IABC and working together on campaigns, and I've always admired her commitment to education and professional development; and her curiosity and openness to exploring trends and testing out new ways of working. Zora's astute understanding of governance structures and corporate environments means she can navigate stakeholder relationships with ease, and understand competing priorities, interests and positions. Zora backs up her advice with tested strategic frameworks and evidence, demonstrating her great leadership and respect for the profession. And she's a whole lot of fun to work with!”
Head of Internal Communication
Victorian Government