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The Road to Alignment

  • November 23, 2020
  • Zora Artis
  • Wayne Aspland
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Lessons from 2020 for alignment and communications.

Since the release of the original paper Strategic Alignment: How communicators can change the face of leadership we’ve experienced disruption on a scale never seen before. How has this impacted alignment and communications? Wayne Aspland and Zora Artis explored this question with 27 senior communication leaders across the globe and have created five principles of alignment for communication.

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