On Demand Webinar

Why do some organizations succeed and others fail? One simple yet powerful reason may surprise you. Companies with highly effective employee communications strategies outperform their industry peers by a factor of 3.5.*

Join our panel of experts and IC leaders on November 17th to learn how leading enterprises think differently about how to achieve standout business results – by leveraging the transformative power of world-class employee communications. You’ll receive actionable guidance on how to drive the success of your organization’s most critical strategic initiatives, whether you’re rolling out a digital transformation project, onboarding furloughed employees or executing on a new corporate strategy, with a new approach to employee communications.

In this panel session you’ll hear:

• Real life examples of how world-class organizations are driving business outcomes with data-driven employee communications
• How to enable communicators across your organization to cut through the noise and create clarity about your strategic goals
• The risk of not rethinking how you leverage employee communications to achieve business value in 2021

*Willis Towers Watson, 2019

Technology has completely transformed how information is used. Do you agree?

This exclusive panel discussion tackles one of the most intriguing ongoing discussions. Often we hear a lot of debates in relation to how technology is used to curate, create and distribute information online so there couldn’t be a better time for us to take a lot at how the function of marketing has evolved and how Artificial Intelligence is leading the way.

We also explore what hasn’t changed when it comes to marketing; despite technology’s best efforts!

Host, Sally A Illingworth, leads a compelling and practical conversation with Zora Artis, David Fairfull and Amy Smith to unpack the convergence of marketing and technology.

Introducing our industry participants:

• Zora Artis
• David Fairfull
• Amy Smith

www.therebootshow.com

Zora will share lessons from what’s worked well to date from the regions that are a step ahead, and the emerging trends from brands adapting to the pandemic. As many organizations are re-examining how they adapt their business models and adapt their ways of working, Zora will also explore what value we can create for the C-suite as communication professionals. By the end of this fireside chat, you’ll learn: how to adapt and transition into a recovery stage; what is working for those already in a recovery stage — and how they got there; the new emerging trends since COVID-19 and how to apply them.

The Next Level: Global IC Report highlights “The role of being both counsellor and advisor rather than simply that of a skilled communications technician demands greater business acumen, not just for the CCO or senior agency professionals, but for mid-level and junior-level team members who help support these leaders.” It is loud and clear that business acumen is a critical capability for communication professionals yet as IC Kollectif and others show it is a gap.

Based on her recent research for “Going beyond engagement: Driving business value of internal communications for the C-Suite” and “Strategic Alignment: How Communicators can Change the Face of Leadership”, Zora Artis GAICD SCMP will unpack four non-negotiable capabilities to step up from tactician to strategic advisor.

Take-aways:

• What are the capabilities you need to drive business value
• Understanding business acumen and how to develop it
• Practical advice that you can implement

Written by Khyla Flores
28 November 2018

There’s a blind spot at the heart of many of the world’s organizations.

It’s an issue that many of you have probably encountered. It can be simply spotted by observing an organization’s silos and politics, or the success of business initiatives. But, despite this, it’s an issue that’s often swept under the carpet.

Put simply, many organizations (both large and small) aren’t strategically aligned.

Their people aren’t working together to achieve common, organizational goals. In fact, most employees don’t even know what their organization’s goals are.

This issue is an important one for the world’s communicators.

In mid-2018, supported and endorsed by the IABC Foundation, Wayne Aspland and Zora Artis, undertook a global survey of more than 200 senior communicators to look at the issue of strategic alignment from a communication perspective. It’s the first global study to do this.

We explored questions such as:

• Is there an issue? Are the world’s organizations strategically aligned?
• If not, where are the roadblocks?
• What are the commonalities among the best of the best?
• What can communicators do to create more aligned organizations?

The research is revealing and points to a game-changing opportunity for our profession.

In this webinar, we’ll reveal the key findings from the research, where the real issues lie and the commonalities of those who are strategically aligned. We’ll explore the critical role communicators need to play and how to align people and stakeholders for long-term outcomes.

The key takeouts will include:

• The case for strategic alignment.
• The strategic alignment playbook for leaders and communicators.
• What it takes to drive strategic alignment from a communicator’s perspective.
• What communicators can do to elevate themselves to get that seat at the C-suite table.

IABC Foundation-endorsed research

Recorded on 28 November 2018