The Road to Alignment

The Road to Alignment

Lessons from 2020 for alignment and communications.

Since the release of the original paper Strategic Alignment: How communicators can change the face of leadership we’ve experienced disruption on a scale never seen before. How has this impacted alignment and communications? Wayne Aspland and Zora Artis explored this question with 27 senior communication leaders across the globe and have created five principles of alignment for communication.

On Alignment

The Alignment Imperative

White paper by David Parkinson and Lindsay Uittenbogaard, founder and director of Mirror Mirror, looks at how to increase ownership, employee engagement, team effectiveness through alignment. The Mirror Mirror website also has literature reviews and case studies on alignment. Please note: Zora Artis is a licensed facilitator of the Mirror Mirror approach.

On Government Communication and Engagement

GovComms Institute

This is the place for government communicators from all over the world to discuss their common purpose, common challenges and common opportunities. This is where you’ll find thought leadership from the 2020 GovComms Festival, which features 170 speakers from 17 different countries.

It includes two presentations from Zora Artis. One with Stephen Welch on influencing styles, called “The RECIPE for Success”, and the other a panel discussion, “Working Together”, bringing together strategic communications, behavioural science and public engagement.

Think Differently

On Demand Webinar

Why do some organizations succeed and others fail? One simple yet powerful reason may surprise you. Companies with highly effective employee communications strategies outperform their industry peers by a factor of 3.5.*

Join our panel of experts and IC leaders on November 17th to learn how leading enterprises think differently about how to achieve standout business results – by leveraging the transformative power of world-class employee communications. You’ll receive actionable guidance on how to drive the success of your organization’s most critical strategic initiatives, whether you’re rolling out a digital transformation project, onboarding furloughed employees or executing on a new corporate strategy, with a new approach to employee communications.

In this panel session you’ll hear:

  • Real life examples of how world-class organizations are driving business outcomes with data-driven employee communications
  • How to enable communicators across your organization to cut through the noise and create clarity about your strategic goals
  • The risk of not rethinking how you leverage employee communications to achieve business value in 2021

*Willis Towers Watson, 2019