Many of the world’s organisations, both large and small, are not strategically aligned. Their people are not working together to achieve common, organisational goals. In mid-2018, Wayne Aspland and Zora Artis, undertook a global survey of more than 200 senior communicators to look at the issue of strategic alignment from a communication perspective. It was the first global study to do this.

Thanks to IABC Foundation for endorsing this study.