White Papers – Artis Advisory | Strategy | Execution | Alignment https://www.artisadvisory.com Zora Artis Sun, 24 Jan 2021 22:53:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.3 https://www.artisadvisory.com/wp-content/uploads/2019/11/fav-150x150.png White Papers – Artis Advisory | Strategy | Execution | Alignment https://www.artisadvisory.com 32 32 The Road to Alignment https://www.artisadvisory.com/the-road-to-alignment/ https://www.artisadvisory.com/the-road-to-alignment/#comments Mon, 23 Nov 2020 05:00:48 +0000 https://www.artisadvisory.com/?p=531 Lessons from 2020 for alignment and communications.

Since the release of the original paper Strategic Alignment: How communicators can change the face of leadership we’ve experienced disruption on a scale never seen before. How has this impacted alignment and communications? Wayne Aspland and Zora Artis explored this question with 27 senior communication leaders across the globe and have created five principles of alignment for communication.

]]> https://www.artisadvisory.com/the-road-to-alignment/feed/ 1 Strategic Alignment: How Communicators can Change the Face of Leadership https://www.artisadvisory.com/strategic-alignment-how-communicators-can-change-the-face-of-leadership/ https://www.artisadvisory.com/strategic-alignment-how-communicators-can-change-the-face-of-leadership/#comments Thu, 06 Dec 2018 18:54:43 +0000 https://www.artisadvisory.com/?p=1 Many of the world’s organisations, both large and small, are not strategically aligned. Their people are not working together to achieve common, organisational goals. In mid-2018, Wayne Aspland and Zora Artis, undertook a global survey of more than 200 senior communicators to look at the issue of strategic alignment from a communication perspective. It was the first global study to do this.

Thanks to IABC Foundation for endorsing this study.

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